There are many different kinds of logo designs, each with its own special qualities and objectives. It’s hard to present an entire list, however the following are some typical forms of logo designs:
A wordmark is a form of logo that has the business or brand name written in an ornate typeface. To establish a distinctive visual identity, it mostly depends on typography. Google and Coca-Cola are two examples.
Like wordmarks, lettermarks are logos that include a company’s or brand’s initials or acronym. They work well when the name is long or complicated and often use innovative typography. HBO and IBM are two examples.
Iconic or Symbolic Logo
These logos employ an easily recognizable emblem or symbol to symbolize the brand. The logo could be closely associated with the company’s goods, services, or principles. Apple and the Swoosh from Nike are two examples.
Combination Mark Logo
In a combination mark, text and symbol components are combined. They offer for variety and awareness by combining the brand name with a distinctive symbol. Adidas and Burger King are two examples.
Emblems are logos that have text inside of a symbol or badge. They are often employed by institutions of higher learning, companies, and the government, and frequently have a classic or antique look. Harley-Davidson and Starbucks are two examples.
The brand is represented by abstract shapes, formations, or patterns in abstract logos. Instead of literal representations of items, they emphasize visual representation. Pepsi and the three stripes of Adidas are two examples.
A personification of the brand by a fictional or artistic figure is included in mascot logos. Sports teams, food companies, and businesses that sell children’s items often utilize them. Examples include the Colonel from KFC and the Kool-Aid Man from Kool-Aid.
When a logo is responsive, it can successfully scale and adapt to different digital platforms and screen sizes. They are adaptable and well-suited to many platforms and uses.
These are but a few examples; many logo designs may include elements from many distinct styles. The brand’s personality, target market, sector, and intended visual representation all play a role in the logo design decision.